When friends Reagan and Mariel founded their boutique fashion brand LILLOU, they had a vision to create feminine and ethereal designs for women who share their old-world aesthetic and bucolic sensibility. Like many new businesses, they set up their first website on their own — a simple Wix shop to connect their collection to their customers.
LILLOU‘s romantic dresses, accessories, and homewares caught on like wildfire, and they quickly found that their website was not only aesthetically misaligned but also unable to handle their burgeoning customer load and inventory. They were ready for a more powerful e-commerce website with streamlined and thoughtful embellishment.
Shopify Website Design for LILLOU
Website Goals for a Direct-to-Consumer Clothing Brand
Reagan and Mariel were more than ready for a website that would support the growth of their business for the long term. They also wanted an aesthetic that could reflect, rather than contrast, the old-world sensibility of their style.
- Leave behind their old e-commerce platform for one that could better support LILLOU’s fast-growing inventory and customer base for the long term.
- Have a site that feels elevated and fashion-forward.
- Weave in plenty of enchanting touches to carry through the brand’s classic, old-world inspiration.
- Avoid a drag-on project timeline, so that the site could launch with their new collection.
How We Created LILLOU’s Romantic Shopify Website Design
For an e-commerce site that could serve their fast-growing brand, we created a highly customized Shopify website design. While e-commerce can come with significant design limitations, we packed this design with customizations from fonts and colors to clever workarounds and custom-developed features.
- Refined their existing visual branding for a consistent logo, a more balanced and versatile color palette, and streamlined their library of brand assets like borders and botanical details.
- Selected a premium base template designed for fashion brands that also supported LILLOU’s top-priority design features.
- Transferred their Wix shop, including products and customer profiles, to Shopify.
- Followed our tried-and-true 8-week Shopify design process for a timely launch.
- Layered in advanced customizations to help the site look and feel even more like the refreshed LILLOU brand. This included custom development like icons, hover effects, header menu effects for the homepage, back-to-top button, graphics using LILLOU’s images and brand elements to embellish each page — just to name a few!
The Final Result
Far from their bare-bones Wix shop, LILLOU upgraded to a one-of-a-kind Shopify website design that both supports the needs of the business on the backend and reflects the brand’s aesthetic sensibility on the front end for a cohesive customer experience.
“Thank you Monica! You’re amazing! We both LOVE it! We approve of it all! Cannot wait!” ~ Reagan & Mariel, LILLOU co-founders
Shopify Website Design for Boutique Fashion Brands
We know firsthand that aligned design can help a business flourish. That’s why we’re dedicated to crafting brands and websites both driven by research and aesthetic expression of each client’s individuality. Ready for a Shopify website design that feels like you? Explore our services to learn more.
